I started my own business a few years ago, and I considered myself very lucky when it became profitable almost immediately. I was sure that was a sign that it was destined to keep growing, but to my surprise, my earnings became stagnant after being in business just a few months. I thought I was doing everything right, but I just wasn't making enough to stay in business much longer. I finally reached my wits end and called in outside help from a business consultant. I wish I had done it sooner, because it was the outside, unbiased view I needed to make my business more profitable. The consultant helped me make a few tweaks to my supply chain and marketing plan, and my profits increased dramatically. I like helping new business owners, so I decided to create a blog to share my tips!
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Every Business Needs a Look from an Outsider
Stand Out In The Crowd: Your Trade Show Display And Making Your Business Shine
Brianna Washington
If you attend trade shows often in pursuit of more business, it's important to take your trade show booth display design seriously. It can be hard to stand out in the crowd. If you don't have experience in design, your booth can look boring and not attract the attention you want. In order to make an impact at your next trade show, you'll want to work with an experienced booth designer who knows what it takes to create a great-looking display. From keeping the flow of your booth streamlined to offering enough information to potential customers, how you market you business starts with your booth design.
Organizing Your Booth
You may want to cover your booth with all kinds of information, but it will still need to be organized. Sometimes offering way less in the way of visual design works best. For example, if you are a wedding photographer, you may be tempted to cover your booth with all kinds of images you have taken. While this is certainly one technique, it may be easier for you to stand out if you have a minimally decorated booth with several striking images hanging that are well lit and expertly framed. Stay organized by having less in your booth.
Watch the Flow of Your Booth
Potential customers don't want to feel trapped by your booth. They want to look at what captured their attention without having to make conversation. Make it easy for customers to grab marketing materials, and make sure that customers can look at the goods or services you offer without getting stuck inside your booth by other customers coming in. Keep the flow moving and be available to ask questions without being pushy.
Get Help with Your Design
Some people don't have any idea what to do when it comes to designing a trade show exhibit. Don't try to put the design together on your own if you have no clue what you are doing. Work with a designer to help you map out your design, choose elements that will work, and provide potential customers with the best impression of your business as possible. For help with your design, contact a design agency like Arc and Co.
Once you have your booth designed, you'll need to focus on creating quality marketing materials. Business cards, links to social media, pamphlets and more are all solid marketing materials you will need to make in order for customers to have something to take back home and look over.
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